Múzeum Shop participated in the 18th Museum Expressions in Paris
31 January 2013
Múzeum Shop participated in the 18th Museum Expressions, a trade expo in Paris for retail professionals in the museum, cultural sector. It is a forum to discover the latest trends and practices, methodology and problem solving, it offers advice on merchandising tips to increase sales and profit for museums.
It also offers a boutique exhibition for visitors to view examples of merchandise, highlighting successful tips on design and product creation. The Múzeum Shop products were selected for this exhibition, ranging from the Szépművészeti Múzeum‘s current Cézanne exhibition catalogue, thorough to our Cézanne gifts, notebooks, cups, bag and apron. As a result of this central display of our products the Múzeum Shop stand was visited by a vast range of people interested in ordering our products or wanting to embark on joint projects. The main focus of interest was our Cézanne exhibition products, the Pictorialism in Photography exhibition products and the internationally known Victor Vasarely.
On exhibition at the expo were major international insitutions for example the British Museum, where information was shared and advice given on sourcing products and materials. We were congratulated on our product range from many museum shop professionals from all over Europe.
The atmosphere was one of a respectful community of professionals who welcomed in the Múzeum shop for the first time representing Hungary’s Museum of Fine Arts, Hungarian National Gallery and the Vasarely Museum, Budapest.